VAARA is a London-based studio that creates collections made to move. It seeks to transcend the traditional ideas of athleisure, through a meticulous commitment to craft and excellence.
Rooted in the principle that good design can be both functional and refined. VAARA pieces are effortlessly hardworking – often unisex, always unique, and utterly committed to individuals who demand lasting value in their products.

Finished in the palette of classic 70s sportswear.




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