Paris-based MAD are at the forefront of customization; since 2007 they have been personalizing luxury watches and jewellery including brands such as Rolex and Cartier, using methods such as engraving, skeletonisation, bas-relief and inlaying gemstones.
Created exclusively for DSM, MAD Paris has customised the most infamous of designs from Cartier – the ‘Love’ bracelet, now finished in a matte black DLC coating.